Jean de La Fontaine (1621 - 1695) was a French poet, fabulist, and storyteller, during the reign of Louis XIV, the Sun King. He is known particularly for his Fables and became a member of the Académie Française in 1684. His Fables are considered one of the greatest masterpiece in French litterature.

A fable is an allegorical narration intended to teach a moral lesson. 

Jean de La Fontaine wrote about 240 fables in his lifetime.
- First collection (1668): Books I to VI
- Second collection (1678): Books VII to XI
- Third collection (1694): Book XII 

Une Grande cause nationale (Great nationale cause) is a label awarded by the Prime Minister to non-profit organizations. The aim is to help them launch a campaign appealing to public generosity. Some examples of major national causes are Alzheimer's disease, AIDS, road safety, organ, blood and platelet donation, etc.

- To revitalize the relationship that younger generations have with books,
- to raise awareness of the book chain and its challenges,
- to fight against illiteracy, 
- to promote the Francophonie.

"Lire à voix haute, c'est faire cette rencontre amoureuse avec la langue française, c'est-à-dire découvrir des idées, des histoires, mais aussi découvrir que quelqu'un peut nommer ce que je ressens, le partager avec moi, c'est la découverte de la beauté littéraire. Mais c'est aussi découvrir le rythme, la musique, la vérité de la langue française. Elle se dit à voix haute et elle s'entend." Emmanuel Macron (source)